The title of this article may sound provocative or even unachievable but actually, if you put your mind to it, it’s perfectly possible to create a top quality info product in under 48 hours. The thing to remember is that, with info products, people are paying for information (the clue’s in the name). They don’t want fluff or padding. Life’s too short for that.
Just think about the new diet book that you buy every January. The first half is near enough pure padding. You might skim it to tell yourself that this method has been tested and will actually work. But you almost certainly leave reading the first half of the book until “later” and turn to the chapter that tells you what you need to do to finally lose weight. Then you check out the recipes and choose the ones that sound tastiest.
What you’ll be doing when you create your new info product in 48 hours or less is just giving people the main content.
Start by deciding on the topic you’re going to cover.
That should be a single topic. So, going back to the weight loss example, it could be how to drop 20 pounds in 21 days. That kind of thing. Not a whole diet and fitness regime that will last you the rest of your life.
Then, once you’ve decided the topic, spend at most an hour deciding what to include. Some of the best places to research include the “look inside” feature in Amazon and the sales letters of competing products. These almost always have bullet points in them and once you’ve studied a few sales letters (with your wallet safely locked away in another room) then you’ll know what to include.
After that, do some research. Places like Yahoo Answers and niche specific forums are good places to do this. Jot down what you’re going to cover in your new info product.
Probably the best way to create a new info product is with screen capture software. You can get this free with programs like Cam Studio or cheap with systems like Screencast-o-matic. The software is easy to use and produces good quality results.
Depending on your topic, you could use a Powerpoint style presentation or demonstrate something on screen. There are almost no topics that can’t be covered this way – you don’t need to do full-on Hollywood style presentations.
Rendering the video into a format that will play on any device takes almost as long as recording it in the first place but you don’t have to sit watching the progress bar whilst that happens! You can create your sales letter and upload it to your site. Then add a payment button and a download page.
Don’t procrastinate or over-analyse. Just do it!