The paths leading to success are unsuspected. And it is that, on many occasions, a product designed to succeed ends up being a fiasco, while another that seems doomed to failure ends up succeeding in a totally unexpected way.
The line of clothing and footwear that Lidl has launched in some European countries is a good example of this. The supermarket chain has put on sale shirts, socks, slippers and flip-flops with a simple design as well as horrifying.
As you can see in the photographs, the garments use the corporate colors and the brand logo without great frills or bragging. The garments are white with the logo printed in the middle, while the shoes use blue, red and yellow to dye different elements of the piece. Without further ado.
And, like all Lidl products, the price is very tight. Although it varies depending on the country, they sell from 0.99 euros for socks, 3.99 euros for a shirt, 3.99 euros for flip flops and 12.99 euros for sneakers.
However, this does not remain in a curious anecdote in which Lidl sells clothing and footwear with its corporate design. The question is that It is causing a sensation in different countries in Europe and the products are being sold by eBay at exorbitant prices.
As we can read in Huffpost, a pair of 46 Lidl sneakers is being auctioned on eBay and the bid is already for 1,255 euros, a real madness. And this is not the only one: on the platform there is another auction which goes for 1,000 euros, although in this case the seller has the deference to also include a pair of the coveted Lidl socks.
The clothing and footwear line of the supermarket chain has been put up for sale only in some European countries, such as Belgium, Netherlands or Czech Republic. In case I arrive in Spain, will you be wearing Lidl flip flops this summer? Now we only have to know if we will see Mercadona brand clothing.